SPORTO programme content and discussions are connected to building brand equity in sport, sponsorship strategy and activation, communication and fan engagement through digital platforms, endorsement co-operations with athletes, event marketing, sports PR, Olympic marketing and other topics within the industry with one touch point – harnessing the power of sport. 

In previous years SPORTO hosted many leading experts from the key industry players (rights holders, brands, agencies) such as the NBA, IOC, UEFA, FIFA, Wimbledon, WTA, Ironman, Red Bull Air Race, FC Barcelona, Real Madrid CF, Liverpool FC, Arsenal FC, Coca-Cola, Heineken...

The first edition of the conference was organised in 2004.

SPORTO Awards competition rewards the outstanding work in the field of sponsorship and marketing in sport. The competition is opened to applicants based in the Adriatic region (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia), Czech Republik, Slovakia or Hungary. Competition is organised in cooperation with European Sponsorship Association (ESA) and national partners.

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